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How Shopify Plus Helped iORA Achieve its Highest GMV in 2024

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Starting from a modest beginning, iORA has experienced remarkable growth, establishing a solid reputation for its unique fashion offerings. The brand, which went live on Shopify on 2023, has leveraged the Shopify Plus platform to achieve a significant year-on-year increase in GMV.

PLATFORM
Shopify Plus
from WooCommerce
INDUSTRY
Fashion and Apparel

SERVICES

Apps & Integrations, Global Commerce, Growth & Scale, Migration to Shopify Plus, Operational Efficiency, UX, Search Engine Marketing, Search Engine Optimization
With Shopify Plus, iORA has seen:
  • 181% increase in conversions within two months
  • 169% Increase in Online Store Sales
  • 404% surge in online store sessions within six months
  • 8× ROAS from paid media
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Integrations

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Challenges and Solutions

Challenge

iORA faced significant challenges with their previous platform, WooCommerce. Slow loading times negatively affected customer experience and conversion rates, while the outdated system and interface hindered efficient operations and growth. Overall platform inefficiencies also stunted iORA’s ability to scale and optimise their processes effectively.

Solution

To address its challenges and support expansion goals, iORA strategically migrated to Shopify Plus, aiming to enhance its digital infrastructure. The new platform immediately improved website loading times, enhancing overall user experience and reducing bounce rates. Consolidating all brand and country websites onto a unified platform simplified management and scalability, accommodating future growth seamlessly. The upgraded admin dashboard streamlined daily operations like order processing and promotions, boosting efficiency and productivity. With the website going live on December 22, 2023, iORA also partnered with AlignUs for digital marketing, including SEM optimisation, to fully leverage the improved site performance — driving higher-quality traffic, stronger click-through rates, and increased conversions.
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Results

  • 181% Increase in Conversion Rate
  • 169% Increase in Online Store Sales
  • 404% Increase in Website Traffic
  • 8× ROAS, maximising media efficiency
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