Challenge
Atlas Lifestyle’s old email setup had weak segmentation, automation, and testing, limiting personalisation, scalability, and revenue growth.
What We Did
- Migrated Atlas Lifestyle to Klaviyo for improved automation and targeting.
- Built tailored email flows for welcome, post-purchase, abandoned cart, and win-back journeys.
- Leveraged A/B testing to optimise subject lines, content, and send times.
Results
- 53% revenue from emails in first 60 days
- 500%↑ increase in Total Store Revenue in 60 days
- 78% open rate within 60 days
- 250% increase in email conversions within 60 days