Crafting digital experiences that put your users at the centre of your business

In an era where technology can be overwhelming for most people, users will always prefer to engage with digital products that are intuitive, easy-to-use, and appealing. With that being said, while focusing on enticing, confusion and frustration will turn users away. Therefore, UX Design gives you the advantage of thinking from your users’ perspective for a more meaningful experience than what your competitors have to offer.

Our UX Design Philosophy

Creating and measuring good UX can sometimes be broad and difficult to grasp. However, at AlignUs we like to keep things simple, so we have poured our passion and ideas behind 3 key User Experience (UX) values:

Our UX Design Philosophy

Creating and measuring good UX can sometimes be broad and difficult to grasp. However, at Aligus we like to keep things simple, so we have poured our passion and ideas behind 3 key User Experience (UX) values:

Being Meaningful

Each element of design must have a purpose. No more, no less.

Being Intuitive

Intuitive designs are invisible. The users knows where to go and what to click, naturally.

Being Enjoyable

Enjoyable interactions create joy and make users feel excited.

Our UX Design Case Studies

What we did:

Designing a self-ordering cashless kiosk for customising drinks

Noticing the need for cashless kiosks that have been catching on with F&B brands for customising and ordering, AlignUs took on the task of coming up with a kiosk experience that stood out from the convention.

What we did:

Improving touchpoints for customers seeking self-help with their Singtel service subscriptions

Adapting a mobile-first approach, AlignUs helped improve retention rate for Singtel’s Visual Menu by enhancing the user interface design and optimising the navigation flow and user journey for a better user experience.

What we did:

Identifying user frustrations and redefining the user flow for a more seamless shipping service experience.

As a shopping and shipping service provider, vPost had to adapt to the changing needs and behaviors of their users. AlignUs conducted several user interview sessions to gather valuable insights about scenarios that cause frustration and proposed solutions to address these.

What we did:

Unifying the brand identity and user experience for a website catering to multiple countries

Having an expansive network of offices worldwide and needing a dedicated website for each country, AlignUs have worked with SATO hand-in-hand to develop a website that has features and solutions that targets SATO’s specific needs while addressing their issue of brand uniformity.

We Build Beautiful User Interfaces with Human-Centred Designs

We live and breathe good designs. It’s our commitment as a leading web development agency in India with thousands of beautiful websites under our belt. With our breadth of expertise, here’s how our UX experts at AlignUs will help you to deliver the best experience to your customers.

For Your Business

For Your Brand

For Your Users

Our Approach to Delivering Good UX Design

Our UX Design services are dedicated to saving you the hassle of going through extensive research and designs. Our team will define objectives that are critical to a project’s success, provide expert opinions and insights to improve designs and conduct UX validations on frontend experiences.