Challenge
Hohem’s previous Omnisend platform offered limited segmentation, automation, and e-commerce features, limiting personalisation, optimisation, and sales growth in their email marketing strategy.
What We Did
- Transitioned from Omnisend to Klaviyo.
- Implemented automated email flows for nurturing and recovery.
- Utilised advanced segmentation and A/B testing.
Results
- 32% revenue from emails in 30 days
- 23%↑ increase in Total Store Revenue in 30 days
- 27% revenue from automated flows in 30 days
- 57% maintained open rate with 5x increased sending volume