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How Saturday Club Went Global with Shopify Plus and Increased Sales by 100%

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Saturday Club, a prominent India womenswear label, embarked on a global expansion journey facilitated by Shopify Plus. The transition from Magento (now known as Adobe Commerce) to Shopify Plus proved to be a game-changer, resulting in a 100% increase in sale transactions and a 30% rise in conversion rates within a short span.
PLATFORM
Shopify Plus
from Adobe Commerce
INDUSTRY
Fashion and Apparel
from Adobe Commerce

SERVICES

Apps & Integrations, Global Commerce, Growth & Scale, International Expansion,
Migration to Shopify Plus, Operational Efficiency, Shop Campaigns, Speed to Launch,
Speed to Market

With Shopify Plus, SaturdayClub has seen:

  • 9 new markets launched in six months
  • 5% month-on-month customer growth globally
  • 38% YoY revenue growth in Malaysia during 2024 Lunar New Year
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Integrations

Challenges and Solutions

Disruption across different markets

Saturday Club faced significant challenges with their previous platform, Magento, which was prone to reliability issues. These issues often caused disruptions across different markets, affecting customer experience and sales.

SOLUTION

Using Shopify Plus’ expansion store feature and site duplication capabilities, Saturday Club launched four international stores in less than five months on a unified back-end.

Website crashes under high traffic conditions

Additionally, concerns about website crashes under high traffic conditions added to the challenges, jeopardising sales and customer satisfaction.

SOLUTION

With the Shopify application programming interface (API), Saturday Club migrated seamlessly from Magento. The scalability of Shopify Plus also meant that they were able to handle peak traffic, ensuring no loss of sales during peak periods.

Restricted Payments to only credit cards

The limited payment solutions available on Magento restricted payments to only credit cards, hindering customer convenience and satisfaction.

SOLUTION

With the Shopify Plus Checkout Extensibility feature, Saturday Club also implemented new, additional third party payment gateway solutions to give customers in different international markets greater choice when buying items from the brand.

Results

  • Global Market Expansion within 2 weeks
  • 200% increase in targeted keywords ranked on Google 1st Page
  • 100% increase in Sales Transaction
  • 30% in Conversion rates